This Privacy Policy describes how HappyTail Hub (“we”, “us”, “our” or the “Site”) collects, uses, and discloses your personal information when you visit or make a purchase from the Site.

1. Collecting Personal Information

When you visit the Site, we collect certain information about your device, how you interact with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, “Personal Information” means any information that can uniquely identify an individual (alone or in combination with other information).

Below is a description of what we collect, how we use it, and the source of the information.

1.1 Device Information

Examples of Personal Information collected:

• 
  Version of web browser
  
• 
  IP address
  
• 
  Time zone
  
• 
  Cookie information
  
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  What pages, products or content you view
  
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  Search terms
  
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  How you interact with the Site
  

Purpose of collection:

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  To load the Site correctly for you
  
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  To perform analytics on Site usage so we can optimize and improve the Site
  
• 
  To help detect and prevent fraud and abuse
  

Source of collection:

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  Collected automatically when you visit the Site using cookies, log files, web beacons, tags, or pixels.
  

Disclosure for a business purpose:

• 
  Shared with our e-commerce platform provider Shopify.
  

1.2 Order Information

Examples of Personal Information collected:

• 
  Name
  
• 
  Billing address
  
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  Shipping address
  
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  Payment information (including credit card numbers or other payment details)
  
• 
  Email address
  
• 
  Phone number
  

Purpose of collection:

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  To provide products or services to you to fulfill our contract
  
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  To process your payment information
  
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  To arrange shipping and order fulfillment
  
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  To provide invoices and/or order confirmations
  
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  To communicate with you about your order or account
  
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  To screen orders for potential risk or fraud
  
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  To provide you with information or marketing about our products or services in line with your preferences
  

Source of collection:

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  Collected directly from you.
  

Disclosure for a business purpose:

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  Shared with Shopify, our store platform and payment processor.
  

1.3 Customer Support Information

Examples of Personal Information collected:

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  Contact details
  
• 
  Order details
  
• 
  The content of your communications with us
  

Purpose of collection:

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  To provide customer service and support
  
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  To investigate and resolve issues
  
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  To improve our products and services based on your feedback
  

Source of collection:

• 
  Collected directly from you (e.g. email, contact forms, social media messages).
  

2. Sharing Personal Information

We share your Personal Information with third parties to help us provide our services and fulfill our contracts with you, as described above.

For example:

• 
  Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
  
  https://www.shopify.com/legal/privacy
  
• 
  Analytics & Advertising Partners (e.g. Google Analytics): We use analytics tools to better understand how customers use our Site and to help us improve.
  
  
  Google’s Privacy Policy: https://policies.google.com/privacy?hl=en
  
  
  Opt-out of Google Analytics: https://tools.google.com/dlpage/gaoptout
  
  
  
• 
  Legal compliance and protection: We may share your Personal Information to:
  
  
  Comply with applicable laws and regulations
  
  
  Respond to a subpoena, search warrant, court order, or other lawful request
  
  
  Protect our rights, property, or safety or those of others
  
  
  

We do not sell your Personal Information.

3. Behavioural Advertising & Analytics

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (NAI) educational page:

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising from some providers by using:

• 
  Google Ads Settings: https://adssettings.google.com
  
• 
  Facebook Ad Preferences: https://www.facebook.com/adpreferences
  
• 
  NAI Opt-Out: http://www.networkadvertising.org/choices/
  

Please note: Opting out of targeted advertising does not mean you will no longer see ads; you will simply see less personalized ads.

4. Using Personal Information

We use your Personal Information to:

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  Provide, operate, and maintain the Site
  
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  Offer products for sale and process your orders
  
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  Process payments and manage billing
  
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  Arrange shipping and handle order fulfillment
  
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  Communicate with you about your orders, account, and support requests
  
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  Send marketing communications (where permitted by law and based on your preferences)
  
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  Screen transactions for potential risk or fraud
  
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  Improve and optimize the Site and our services
  

5. Lawful Basis (GDPR)

If you are a resident of the European Economic Area (EEA) or the United Kingdom, we process your Personal Information under one or more of the following lawful bases:

• 
  Your consent
  
• 
  Performance of a contract between you and the Site
  
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  Compliance with legal obligations
  
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  Protection of vital interests
  
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  Performance of a task carried out in the public interest
  
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  Our legitimate interests, which do not override your fundamental rights and freedoms
  

6. Retention

When you place an order through the Site, we will retain your Personal Information for as long as necessary to:

• 
  fulfill the purposes described in this Policy
  
• 
  comply with our legal and accounting obligations
  
• 
  resolve disputes
  

We will delete or anonymize your Personal Information when it is no longer needed, unless you request its earlier deletion where applicable.

For more information on your right of erasure, please see the “Your Rights (GDPR)” section below.

7. Automatic Decision-Making

If you are a resident of the EEA or UK, you have the right to object to processing based solely on automated decision-making (including profiling) when that decision has a legal or similarly significant effect on you.

We do not engage in fully automated decision-making using customer data that has such an effect.

Our processor, Shopify, uses limited automated decision-making to help prevent fraud, including:

• 
  Temporary denylist of IP addresses associated with repeated failed transactions (for a short period of hours).
  
• 
  Temporary denylist of credit cards associated with denylisted IP addresses (for a short period of days).
  

These measures help protect both you and us against fraudulent transactions.

8. Your Rights (GDPR / EEA / UK)

If you are a resident of the EEA or UK, you have the right to:

• 
  Access the Personal Information we hold about you
  
• 
  Rectify inaccurate or incomplete Personal Information
  
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  Erase your Personal Information (in certain circumstances)
  
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  Restrict or object to certain processing
  
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  Data portability – receive your Personal Information in a structured, commonly used and machine-readable format and transmit it to another controller
  
• 
  Withdraw consent where processing is based on consent (without affecting the lawfulness of processing before withdrawal)
  

To exercise these rights, please contact us using the details in the Contact section below. We may need to verify your identity before fulfilling your request.

If you would like to designate an authorised agent to submit requests on your behalf, please contact us with that information.

Data Transfers

Your Personal Information will initially be processed in Ireland and then may be transferred outside of Europe, including to Canada and the United States, for storage and further processing.

For more information on Shopify’s compliance with GDPR, see Shopify’s GDPR Whitepaper:

https://help.shopify.com/en/manual/your-account/privacy/GDPR

9. Cookies

A cookie is a small file placed on your computer or device when you visit a website. We use cookies and similar technologies (such as tags and pixels) to:

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  Recognise your device and preferences
  
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  Help you stay logged in
  
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  Keep items in your shopping cart
  
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  Understand how you use the Site
  
• 
  Improve your shopping experience
  

We use the following main types of cookies:

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  Necessary cookies – required for the Site to function (e.g. checkout, login, cart)
  
• 
  Performance and analytics cookies – help us understand how visitors use the Site
  
• 
  Advertising and social media cookies – help deliver relevant ads and social content
  

9.1 Cookies Necessary for the Functioning of the Store

NameFunction_abUsed in connection with access to admin._secure_session_idUsed in connection with navigation through a storefront.cartUsed in connection with shopping cart.cart_sigUsed in connection with checkout.cart_tsUsed in connection with checkout.checkout_tokenUsed in connection with checkout.secretUsed in connection with checkout.secure_customer_sigUsed in connection with customer login.storefront_digestUsed in connection with customer login._shopify_uUsed to facilitate updating customer account information.

9.2 Reporting and Analytics Cookies

NameFunction_tracking_consentStores tracking preferences._landing_pageTracks landing pages._orig_referrerTracks landing pages._sShopify analytics._shopify_fsShopify analytics._shopify_sShopify analytics._shopify_sa_pShopify analytics relating to marketing & referrals._shopify_sa_tShopify analytics relating to marketing & referrals._shopify_yShopify analytics._yShopify analytics.

Cookie duration:

• 
  Session cookies last until you stop browsing.
  
• 
  Persistent cookies remain until they expire or are deleted (most expire between 30 minutes and 2 years).
  

9.3 Managing Cookies

You can control cookies through your browser settings. Most browsers automatically accept cookies, but you can usually delete or block cookies in your browser’s Tools or Preferences menu.

For more information, visit:

https://www.allaboutcookies.org

Please note that removing or blocking cookies may negatively affect your experience and some parts of the Site may not function properly.

Blocking cookies may not fully prevent our sharing of information with third parties such as advertising partners. To exercise additional choices regarding targeted advertising, see the Behavioural Advertising & Analytics section above.

10. Do Not Track

Some browsers offer a “Do Not Track” (DNT) signal. Because there is currently no consistent industry standard for responding to DNT signals, we do not alter our data collection and usage practices when we detect such a signal.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, regulatory, or operational reasons.

When we make material changes, we will update the “Last updated” date below and, where required by law, provide additional notice.

Last updated: 04/12/2025

12. Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise your privacy rights, you can contact us at:

Email: support@happytailhub.shop

If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.